3 years of Gigi: a look back at how it all began

It’s hard to believe we’re actually 3 years into this journey!

When we first started Gigi, we had a vision: we wanted to make female hormonal health better for the next generation. We wanted to create a space where women’s health was taken seriously, where conversations that were often overlooked could be brought to the forefront and where women could feel supported at every stage of their journey.

What started as an idea has grown into something so much bigger than we ever could have imagined. From developing our first product to meeting so many incredible women, building our community and learning a lot along the way, the last 3 years have been quite a journey! 

So, with Gigi officially turning 3, we thought it was only right to take a moment to look back at where it all began, how far we’ve come and everything we’ve learned along the way.

It all started in the clinic.

Before Gigi existed, we spent years working in our own nutrition clinics as Nutritional Therapists. That’s where this all really began.

We saw hundreds of women struggling with PMS, irregular cycles, fertility challenges, fatigue and skin concerns. And so many had been told the same thing: this is just part of being a woman.

Having navigated hormonal challenges of our own, we understood just how frustrating it could be to find answers that were actually backed by evidence. And when we did find what worked, there was another problem - to give women the support that clinical research pointed towards, we were often recommending 4 or 5 separate supplements.

The reality was that these routines were expensive, complicated and difficult to maintain. Women would start strong and drop off within weeks. Not because they didn’t care, but because real life doesn’t leave room for a cupboard full of supplement containers.

We kept coming back to one question: what if it was all in one scoop?

One scoop, 15 science-backed nutrients.

That question became our first product and the one that would become the foundation of Gigi: our PMS & Hormone Balance Blend.

We formulated it ourselves, drawing on our combined 14 years of clinical experience and the latest research in women’s health.

15 science-backed nutrients, each carefully selected and included in its most bioavailable form, including magnesium glycinate, inositol, zinc, vitamin B6, selenium and Aquamin®.

We launched in Lemon flavour, creating something that could easily become part of a woman’s everyday routine. It was also important to us that the product was suitable for teens - hormonal health doesn’t start at 30, and the earlier we learn to understand our cycles, the better.

Our PMS & Hormone Balance Blend remained our hero product for 2 and a half years, and it continues to represent everything we stand for.

Your period isn’t the problem. It’s the signal.

This has been at the heart of Gigi from day one.

Low mood, fatigue, irregular cycles, breakouts and cramps are often signs that your body is giving you feedback. Yet most of us were never taught how to understand those signals. We wanted to change that. Not simply by creating supplements, but by helping women understand their bodies, recognise patterns and feel more confident in taking control of their hormonal health.

Because better health starts with better understanding.

Growing with you: introducing our Pregnancy Range!

As our community grew, so did the conversations we were having with you.

We started hearing from women who were trying to conceive, women who had just found out they were pregnant and women navigating the changes that come with postpartum and breastfeeding. Many had started their Gigi journey with our PMS & Hormone Balance Blend, and as they moved into different stages of life, they wanted to know what support we could offer them next.

We listened, and it became clear that this was where we needed to go next.

Having spent years working with women in our clinics, we knew how important nutrition could be throughout the pre-conception and pregnancy journey. We also knew how overwhelming it could feel trying to navigate all the different nutritional advice, supplements and recommendations out there.

We wanted to bring the same approach that had shaped our first product into this next chapter: thoughtful formulations, evidence-led ingredients and practical nutritional support that fits into everyday life.

And so, our Pregnancy Range was born.

It was a particularly special milestone for us because it represented something bigger than developing another product. It meant we could continue supporting the women who had grown with us, while welcoming so many more into the Gigi community.

One thing we were especially conscious of throughout development was making sure our formulations reflected the fact that every woman's needs are different. For example, we made the decision to keep iron separate from our pregnancy blends. Not every woman needs additional iron, and those who do may require different amounts. It was important to us that women had the flexibility to choose the support that was right for them.

Looking back, the Pregnancy Range is a lovely example of what we want Gigi to be. A brand that listens, evolves and grows alongside the women who trust us. Because supporting women's health shouldn't stop at one stage of life. It should grow with you.

From our community to the shelves.

One of the most rewarding parts of the last three years has been watching Gigi grow beyond what we initially imagined.

We’ve gone from an idea and our first product to seeing Gigi on shelves across Ireland, from independent pharmacies and health stores to some of the retailers we used to dream about, including Boots, Nourish and Holland & Barrett.

Every one of those milestones has meant something to us, particularly knowing that women were already asking for Gigi in these stores.

We’ve also loved getting out and meeting our community through events, collaborations and opportunities to talk about women’s health.

But perhaps the most important thing we’ve learned is that building Gigi isn’t something we want to do in isolation. We want our community to be part of that journey, influencing what we create and helping us understand where the gaps in women’s health support still exist.

And one of the best examples of that is Berry.

Berry: 9 months in the making!

If you want to know what building Gigi really looks like behind the scenes, Berry is the story!

The very first people to taste it were guests at our second birthday, a full 9 months before it actually launched.

We wanted to get your opinion from the beginning. We ran polls, read your DMs and asked our most loyal customers what they actually wanted.

It certainly wasn’t a straightforward process. There were flavour trials that didn’t make the cut, stock delays, unexpected shortages and even a full packaging update along the way. Honestly, there were moments when we wondered if it would ever land!

But it finally did, on the 1st of September.

The same 15 science-backed nutrients and the same carefully developed formula, just in a light, juicy and refreshing Berry flavour.

It was a reminder of something we have always believed: the best ideas often come from listening to the women who use our products every day.

Berry was built with you, not just for you, and that’s exactly how we want to approach everything we create from here.

Taking Gigi across the water.

Another huge milestone came in June 2026, when we officially launched Gigi in the UK.

Ireland has taught us so much over the last three years. We’ve learned how to develop and refine our formulas, how to grow a business and, most importantly, how to listen to our customers.

Taking Gigi into a new market felt like a natural next step in our mission to make female hormonal health better for the next generation. It’s an exciting new chapter, and we’re looking forward to introducing Gigi to even more women.

3 years of Gigi, in numbers.

Sometimes it’s only when you look at the numbers that you realise just how far you’ve come.

• 80,000+ women supported

• 75,000+ units of our PMS & Hormone Balance Blend sold

• 1,000+ verified customer reviews

Behind every number is a woman, a conversation, a story or a decision to take a little more time to understand her health. That’s what makes these milestones so meaningful to us.

What 3 years has taught us.

If the last 3 years have taught us anything, it’s that women aren’t short on information. They’re short on clarity.

There is so much conflicting advice out there, and often the routines recommended to women are simply impossible to maintain. We don’t believe the category needs more supplements for the sake of it. It needs science distilled into thoughtful formulas that fit into real life.

We’ve also learned that some of our best ideas come directly from you.

Berry came from you. Our Pregnancy Range grew from your questions. Even the way we talk about cycles and hormonal health has been shaped by conversations in our comments, DMs and at every event where you’ve come to say hello.

We want to continue listening, learning and challenging the way women’s health is approached.

As Jennie often says:

“We want to make symptom-free cycles the expectation, not the exception.”

And that remains a big part of why we get up every morning and do what we do.

So, what’s next for Gigi?

3 years ago, we started Gigi with one clear mission: to make female hormonal health better for the next generation.

3 years on, that mission feels bigger than ever.

We’re incredibly proud of what we’ve built and the amazing team around us, but we genuinely feel like we’re only getting started. There are more products to develop, more women to reach, more conversations to have and plenty of exciting things happening behind the scenes.

We want to keep pushing the boundaries of what’s possible in female health, making science-backed support more accessible and helping women feel understood at every stage of their journey.

We can’t wait to show you what’s next!

A little thank you from us!

To every woman who took a chance on a new Irish brand, purchased a Gigi product, sent us a message, came to an event, tasted a flavour before it was ready or told a friend about us: thank you.

To the women who have trusted us to be part of their health and wellness routines, we don’t take that lightly.

And to everyone who has supported us behind the scenes, encouraged us, challenged us and helped bring our ideas to life, we’re so grateful.

3 years ago, Gigi was an idea born out of our experiences in the clinic and a shared belief that women deserved better. Today, it’s a growing brand, an incredible community and a mission we’re more passionate about than ever.

You have helped build Gigi with us, and we couldn’t have done it without you.

Here’s to 3 years of Gigi, and to everything still to come.

With love,

Jennie & Lisa x